Our Founder

About Rochelle Bannerman, Founder of Ellefam

Rochelle Bannerman is a passionate advocate for sustainable living and the visionary founder of Ellefam, an eco-conscious lifestyle brand dedicated to promoting environmentally friendly practices and products. Originally from Liberia, Rochelle has always been deeply connected to her roots and the rich natural resources of her homeland. This connection drives her commitment to fostering a healthier planet through responsible consumption.

With a background in business and a keen understanding of the challenges facing our environment, Rochelle established Ellefam to inspire individuals and families to adopt eco-friendly lifestyles. Her journey began with a simple yet powerful idea: to create a brand that not only offers sustainable products but also educates and empowers consumers to make conscious choices.

At Ellefam, Rochelle believes in the transformative power of community and collaboration. She actively seeks partnerships with local artisans, sustainable producers, and like-minded organizations to create products that reflect a commitment to quality, sustainability, and ethical practices. Each item in the Ellefam collection tells a story—of craftsmanship, of care for the environment, and of a shared vision for a more sustainable future.

Beyond her work with Ellefam, Rochelle is also involved with CSquared, an infrastructure company addressing digital disparities in Africa. Her multifaceted approach to sustainability extends from lifestyle choices to technological innovation, highlighting the interconnectedness of our social and environmental challenges.

Through Ellefam, she continues to advocate for a future where sustainability is not just a choice but a way of life.

Join Rochelle on this journey toward a greener, more sustainable world—one mindful choice at a time.